Farheen Ujjan

         Fall of Print media due to an Electronic media 

Print media is one of the oldest means of sharing information and it has been around for the hundred years.
It is a well-known form of advertising by using printed media like newspapers, magazines, brochures, books etc. 
Johannes Gutenberg was the first who invented the printing press in 1440 and over the next 600 years, print media developed as a primary source of news.
Print media has an ability to reach an extensive range of people. 
It is produced by printing, a process which reproduces text and images on paper using ink in a printing press and uses printing technology and methods to spread news, messages and information among the people. 
The three main types of print media include:
I) Newspapers II) Magazines III) Books
Digital media refers to all means of sharing information, except the print media, such as radio, television, internet etc.
It is a media that can be shared on an electronic device for the audience viewing and can be broadcasted to the extensive population and an electronic media remains active 24X7. 
We can watch live programs, events or news channels at any time to get news updates on televisions, smart phones etc.
Since last decade, many print media companies have been branched out from traditional print and have started posting news on digital platforms such as Facebook, Twitter, Instagram and company websites.
Basically, modern technology has disintegrated the spread of media. 
Before, It used to be journalistic and media had to be spread in print form to be approached and consumed by readers but now a days the Internet shares content instantly and this disruption changes everything.
Now a days, youngsters seem to spend most of their time on the internet than reading printed materials. 
I see many people in my daily life that instead of having printed newspaper, are reading articles on electronic devices.
In this modern era, people are provided with a wide range of traditional and digital channels. 
At this moment online news websites have magnanimously satisfied the expectations of the readers, and the circulation of print newspapers have been decreased.
Traditional print newspapers and other news sites fulfil different needs. So, currently the youngsters who are well-educated prefer other news sites to print newspaper. But, due to the cost of the print newspapers, most of the individuals have started to use newspaper websites.
However, only senior citizens still prefer to go with the print media, specifically, newspapers.
2009, was the worst year in decades for the newspapers because newspapers moved to social online version.
News being documented and shared on social media platforms has had a negative effect on the print media industry. According to an article about newspapers, “Average weekday circulation fell 7%, the most since 2010. This drop was due entirely to print circulation, which declined by 9%, while digital circulation increased by 2%. ... As with weekday circulation, the fall in Sunday circulation was due to a decline in print circulation, which fell 5% while digital rose 4%”.
In 2010, digital printing became the new norm as commercial printing and printing fade slightly due to technology.
Print media companies that own the newspapers, they're either diversifying or dying. This is the industry that gave us something called the newspaper, 
If you think times are bad for newspapers, the print industry is obsolete to the point where even calling it the "print" industry will soon seem quaint and neglected itself. 
Printing is like a vehicle for the carrying information, which for several centuries was the most efficient way of doing so, but now it isn't, any more.
The print industry will soon be more dead and it can empirically conclude that electronic media affects print media.